About Us

At Mission, it’s our passion, creativity and commitment to innovation which drives us to produce unrivalled equipment for the game of darts. We take our inspiration from all around the world to create original and unique products, designed to enhance every player’s performance and enjoyment.

Mission has seen the most knowledgeable and experienced individuals within darts join forces to develop unrivalled products for players at all levels. Deep within Area 501, our design team is working night and day to devise new and exciting darts and accessories. We embrace technology and innovation, utilising cutting edge design and manufacturing techniques coupled with the highest quality raw materials, to produce simply stunning products. Just like you, we’re darts players too and we always keep the player’s experience at the centre of everything we do. Mission loves darts, it’s that simple!

The Mission Team

Wayne Taylor-Managing Director

Darts has always been a real passion for Wayne, when he’s not in the office he’s on the oche! Following university, where Wayne gained his degree in Business, he went to work managing the IT network for a large law firm based in Manchester. It was at this time Wayne devised a plan to couple his passion for darts with his significant expertise in IT and knowledge of business. Back in 2005 e- commerce was in its infancy. Wayne, alongside his wife Andrea, had the foresight to anticipate the seismic shift that was heading towards the retail landscape when they set up Darts Corner Ltd. Darts Corner very quickly established itself as the world’s number one online retailer for darts and associated products. As the owner and Managing Director of the world’s largest darts retailer Wayne has an unrivalled knowledge of products within the darts industry, and it’s this knowledge that is Mission’s driving force. In building the Mission team Wayne has brought together industry experts to bring exceptional products to the world to darts.

Steve Reed-Chief Designer

First and foremost Steve is an avid darts player, he plays consistently at county level and is a familiar face on the oche. Steve’s passion has also been his career, after gaining engineering qualifications through college he moved into tungsten supply where he used his expertise in metallurgy to source and supply tungsten for darts and other products too. After more than a decade Steve’s career progressed when he moved into dart design. With Steve’s engineering expertise put to great use, his reputation as an exceptional dart designer was quickly established. Throughout a design career spanning well over 20 years Steve has designed an array of darts, including darts for many world champions! His products embrace innovation in both design and engineering, and as a result Steve is acknowledged as one of the leading dart designers in the world.

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